42048643
9781259232541
Consumer Behavior: Building Marketing Strategy
by Hawkins, Mothersbaugh, Best, David L Mothersbaugh Associate Professor of Marketing, Delbert I Hawkins Dr
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Product details
- ISBN-13: 9781259232541
- ISBN: 1259232549
- Edition: 13
- Publication Date: 2015
- Publisher: McGraw-Hill Education
AUTHOR
SUMMARY
Hawkins is the author of 'Consumer Behavior: Building Marketing Strategy', published 2015 under ISBN 9781259232541 and ISBN 1259232549.
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